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Our Mission

“Spectacular jewelry at better than retail price.”

Personal Jeweler

With 31 years experience in the industry, Shellie will utilize her relationship with diamond and jewelry manufactures to provide you with a wide variety of jewelry, gems, custom designs and loose diamonds.

Need a gift for a special occasion? Call Diamonds by Shellie. As your Personal Jeweler you will no longer need to fight traffic or spend endless hours online searching. Simply pick up the phone and let Shellie go to work for you. With your needs in mind, Shellie will pick out the perfect piece of jewelry and meet you at your home or office. You’ll never get a pushy sales pitch, just a knowledgeable professional, gorgeous gift and superior service.


Who We Are

Hi I’m Shellie Stewart and I am a Personal Jeweler with 31 years experience. I began my jewelry career in 1991 at an independent retail jewelry store in the Highland Park area of Dallas, Texas. While working in retail jewelry (sales, appraisals and custom designs) I completed courses in diamond and pearl grading through the Diamond Promotion Service, GIA and the Texas Jewelers Association. I then moved from retail to wholesale jewelry at the World Trade Center in Dallas. I specialized in loose diamonds, engagement rings and custom design jewelry. With the completion of several more diamond courses and “Color Stone Essentials” for GIA Certification I decided to become a “Personal Jeweler.” My Clients are from all walks of life … doctors, lawyers, students, housewives, business professionals but they all have one goal in mind … “spectacular jewelry at better than retail price”



  Buying an engagement ring is probably one of the most intimidating moments in a man’s life. Not only is he about to commit his life to someone else, he knows nothing (if he is like me) about rings or diamond purchases. The 4 Cs ... what is that? Well that’s where Shellie came into the picture. She worked with me on the type of ring (setting) my soon-to-be fiancé wanted and what diamonds would fit to make this ring unique and spectacular. While the purchase wasn’t the largest when it comes to engagement rings and diamonds, Shellie treated me as though it was her highest priority and I was her largest client. — Shellie gave me a fantastic deal and I am very pleased...more importantly, my finance is very pleased.

— Bill of Plano, Texas

Where you can start

Needs ideas on shapes and settings? Browse here to view different options available,



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